IMMagine Immigration New Zealand | Redesign
Redesign of IMMagine Immigration to improve conversions, trust, and appearance.
What makes me special?
- Professional and modern identity
- SEO powerhouse
- Relatable imagery
- Redesign/Rebrand
- Campaign specific Landing Pages
- Conversion optimisaiton and tracking
- Complex enquiry form integration
Project Summary
IMMagine Immigration had a previous website that was vector based (cartoons) which had a distinctive aesthetic, yet did not appear professional and corporate enough to inspire trust in their users. The redesign needed to establish them as a credible force in the Immigration industry as there is significant investment on the user's behalf, and having a strong professional website is paramount to maximising their success. This website is a powerhouse, with a massive SEO reach, targeting organic search requests through a wide variety of keywords, and also having strong ads campaigns through Social Media and through Google Ads, leadig to thousands of daily website traffic.
Aim
To create a website that establishes IMMagine Immigration as a credible, authoritative, and current brand that is dedicated to serving it's clients. This website should comprehensively merge all of it's features to showcase everything on offer without overwhelming the user. This includes; Visa calculators, Preliminary Evaluation Forms, Landing Page builds for campaigns, Blog posting and extensive SEO works. As an established business with a team in both Australia and New Zealand, they need a website that will make users want to enter their details and get started on their migration journey with IMMagine.
Outcome
Heavily focused around adding stats and customer testimonials (of which they have hundreds), this website uses a modern brand identity and colour palette throughout, to stay consistent with the brand and establish trust and credibility with it's users. Several campaign based landing pages have been built around Google Ads and Meta Ads to attract the RIGHT audience to their website. Significant SEO works have been carried out which resulted in the generation of thousands of organic leads, with correct tracking and conversion principles applied to ensure this website is built for success.
"David did an amazing job for us pulling together our newly branded website. His insights, design skills, attention to detail and timely delivery was superb. We have an amazing online product as a result."
Iain M
Director of IMMagine Immigration